Kvadrat: The Wool Parade
Brand
Date
Jan 2025
Description
Kvadrat presents The Wool Parade, a 3D animated motion project that explores the tactile qualities of textile through digital abstraction. The work features cylindrical forms wrapped in varied fabrics, set against a neutral backdrop that emphasises material depth. Developed in collaboration with Studio AKA for production and Graphic Thought Facility for creative direction, the project utilises 3D render and CGI techniques to maintain a clean, cinematic aesthetic. Sound design by David Camp complements the continuous motion, centering the focus on the interplay between soft lighting and high-fidelity texture.
Style
Horizontal, Cinematic, Clean, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Chocolate
Beige
Background
White Seamless
Context
Brand Film / Corporate Video
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