Kroger’s Get Low commercial, developed by DDB North America, utilizes 3D stop-motion animation to bring a playful rhythm to the supermarket experience. The project focuses on a series of claymation characters as they navigate grocery aisles and produce sections, blending a clean, minimalist aesthetic with detailed CGI character design.
Produced by Hornet, the commercial carries a consistent warm tone across its 3D render environments. Sound design and musical direction for the spot were completed by the team at Heard City.
