Kroger Get Low 2020

About

This 3D stop-motion animated commercial titled Get Low for Kroger showcases various claymation characters shopping inside a brightly lit grocery store. The scenes feature customers interacting with products, examining items, and using mobile phones near refrigerated display cases and produce sections. The warm, clean aesthetic and stylized character designs highlight everyday supermarket experiences with a playful tone. Production was handled by Hornet, with post-production and VFX also by Hornet, and music and sound by Heard City, based on creative work by DDB North America.