Kiehl’s introduces the Berner Line through a crisp commercial campaign that focuses on the brand's heritage signage and product presentation. The production, managed by Untold Fable with agency creative from AnalogFolk, centers on a character-driven narrative set against a bold red backdrop.
Featuring a deliberate, warm color palette, the film utilizes professional studio lighting to showcase the skincare collection. The visual direction leans into the brand's history, incorporating vintage desk elements and branded props to define the aesthetic space.
