Nike
10K Training Plan Spain
Apr 2025
Nike frames the intensity of long-distance running in this energetic campaign, which follows a group of athletes through a structured 10K training session. Set against the backdrop of a sunlit park in Spain, the footage focuses on the mechanics of endurance, highlighting synchronized strides and focused pacing across an outdoor training environment. Produced by Untold Fable, who also led the creative direction, the project leans into a fast-paced aesthetic. The visuals utilise golden hour natural light to accentuate the movement of the runners and the technical details of their gear, resulting in a live-action commercial that prioritises the physical reality of the sport.
Horizontal, Commercial, Action, Warm, Golden Hour
Natural light
Fitness
Park
Advertising Campaign, Brand Film / Corporate Video
