Nike
Training Plans Case Study
Brand
ProjectTraining Plans Case Study
Date
Apr 2025
Description
Nike’s Training Plans case study presents a look at the brand’s community-focused fitness initiatives. The project channels the energy of group activity, showcasing various athletes in urban and park settings as they engage in running sessions and training routines. Developed in collaboration with Untold Fable, the video leans into a clean, commercial aesthetic. It utilizes natural light and fluid, live-action camera motion to capture the rhythms of active lifestyles and collaborative fitness.
Style
Horizontal, Commercial, Action, Clean
Techniques
Natural light
Industries
Cycling
Color
Jet Black
Pure White
Royal Blue
Background
Park
Context
Brand Film / Corporate Video
Associated creatives
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