KFC: White Elephant
Brand
Date
Nov 2022
Description
KFC’s 'White Elephant' campaign centers on the lighthearted rituals of holiday gift-swapping. Produced by MullenLowe US, the commercial leans into a cozy, festive atmosphere with warm interior lighting and seasonal decor that frames the brand’s signature product as the focal point of the gathering. Utilizing a live-action technique, the film captures a playful exchange of novelty items, blending nostalgic elements with high-energy movement. The piece focuses on the interplay between a curated, whimsical holiday environment and the classic presentation of the meal.
Style
Horizontal, Commercial, Warm, Nostalgic
Industries
Event
Christmas
Color
Crimson
Pure White
Chocolate
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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