KFC
Value Feast :60
Brand
ProjectValue Feast :60
Date
Apr 2026
Description
KFC presents 'Value Feast', a 60-second commercial spot that leans into a cinematic boardroom setting. The narrative centers on a high-stakes executive meeting where menu staples, including fried chicken buckets and sandwiches, take the spotlight amid a low-key and moody atmosphere. Developed by Highdive, the project utilizes live-action technique to juxtapose corporate aesthetics with the brand's fast food offering. The production features a detailed, shadow-heavy lighting design that frames the appearance of Colonel Sanders.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Fast Food
Color
Jet Black
Beige
Background
Office
Context
TVC / TV Commercial
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