KFC: Lick Your Lips
Brand
Date
Feb 2025
Description
KFC's 'Lick Your Lips' campaign leans into a cinematic, low-key aesthetic to highlight menu items. The film features high-contrast night shots that capture the restaurant exterior paired with detailed food preparation sequences, including the application of hot honey drizzle. Produced by ProdCo with creative input from agencies APR and Highdive, the project integrates live-action technique with subtle wildlife cameos. The visual narrative utilizes moody lighting and matte textures to frame the brand's food products.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Color
Jet Black
Crimson
Beige
Background
Hotel
Context
TVC / TV Commercial
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