KFC: The Colonel Lived
Brand
Date
Jul 2025
Description
KFC’s 'The Colonel Lived' campaign centers on the heritage of the brand, featuring a performance that bridges the iconic figure of Colonel Sanders with the contemporary $7 fill up menu. The production utilizes live-action techniques to bring a commercial kitchen setting to life, grounding the narrative in a tactile, high-energy environment. Captured with atmospheric lighting and muted tones, the cinematic visuals emphasize both the food products and the central character’s interaction with the menu. Music and sound design, handled by Pull, anchor the dramatic progression of the film as it cycles through various meal combinations.
Style
Horizontal, Action, Cinematic
Industries
Color
Pure White
Jet Black
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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