KFC
Tasting Is Believing
Brand
ProjectTasting Is Believing
Date
Feb 2025
Description
KFC’s 'Tasting Is Believing' campaign leans into the sensory details of their menu offerings, focusing on the texture and preparation of chicken tenders and burgers. The production utilizes macro-style framing and cinematic lighting to highlight the breading and vibrant presentation of the food. Set in a brightly neon-lit environment, the commercial uses fast-paced editing and slow motion to capture the reactions of those tasting the product. Production company All Of Us Here brings this live-action project to life, emphasizing the quality and tactile experience of the food through a gritty, high-energy lens.
Style
Horizontal, Cinematic, Neon, Gritty
Techniques
Slow motion
Industries
Fast Food
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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