KFC’s Sweet Tokyo project introduces a vibrant visual narrative set against the backdrop of a bustling cityscape. The commercial captures the energy of neon-lit streets through dynamic action and live-action technique, centering on characters in elaborate, expressive costumes.
The production, supported by agencies Ogilvy and We Are Social APAC, utilizes cinematic city night lighting to establish its tone. Mr+Positive and Hogarth managed the production, while EssenceMediacom handled media and Ogilvy PR oversaw communications.
