KFC: Sweet Tokyo
Brand
Date
Oct 2025
Description
KFC’s Sweet Tokyo project introduces a vibrant visual narrative set against the backdrop of a bustling cityscape. The commercial captures the energy of neon-lit streets through dynamic action and live-action technique, centering on characters in elaborate, expressive costumes. The production, supported by agencies Ogilvy and We Are Social APAC, utilizes cinematic city night lighting to establish its tone. Mr+Positive and Hogarth managed the production, while EssenceMediacom handled media and Ogilvy PR oversaw communications.
Style
Horizontal, Action, Cinematic
Industries
Color
Crimson
Jet Black
Background
Street
Context
TVC / TV Commercial
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