KFC

Aug 2023

KFC highlights the casual nature of its dining experience in the campaign titled Sorry, Utensils. The film focuses on the act of sharing meals, moving away from formal dining etiquette to showcase groups of people enjoying fried chicken directly from buckets in both home and outdoor settings. The project was created by agency Courage, with production led by Spy Films and Mann Casting. The visual narrative leans into a cinematic aesthetic through live-action technique, utilizing warm indoor lighting and evening car park locations to capture spontaneous, comfortable dining interactions. Post-production and sound design were managed by Alter Ego and Vapor Music, with music clearance handled by Music Rights Clearance.

Horizontal, Cinematic

Fast Food

Living Room

TVC / TV Commercial