KFC’s Sharing Is Caring campaign brings a focus to the moments surrounding a family car journey at twilight. Produced by Fam Films with agency Ogilvy South Africa, the commercial uses live-action technique to capture the interior dynamics of a family in transit.
The production leans into a cinematic visual style, utilizing atmospheric lighting to frame the urban street environment. Sound and post-production support from Tigerfight Music and Me&MyFriends round out the execution of this fast food spot.
