Logo

KFC: Rules

Brand
KFC
Date

Dec 2023

Description

KFC presents 'Rules,' a campaign highlighting the social rituals and shared experiences centered around fried chicken. Produced by Easy Mondays, the film explores a series of lighthearted scenarios featuring groups of friends in domestic and outdoor settings, from rooftop patios to vintage car interiors. The production leans into a warm, cinematic aesthetic, using natural light to create a nostalgic atmosphere that complements the narrative of mealtime camaraderie. Built on live-action techniques, the project focuses on authentic group dynamics and playful character interactions. Throughout the sequences, specific mealtime rules appear on screen, grounding the humorous narrative in the everyday joy of a shared KFC meal.

Style

Humorous, Horizontal, Cinematic, Warm

Techniques

Natural light

Industries
Fast Food
Color
Crimson
Pure White
Background

Living Room

Context

TVC / TV Commercial

Associated creatives

Easy Mondays
Easy MondaysProduction
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by