KFC: Pep Talk
Brand
Date
Feb 2025
Description
KFC departs from its usual marketing tropes with 'Pep Talk,' a dramatic short-form commercial that adopts a high-concept, cinematic tone. The film features a troupe of warriors in period-inspired, rugged armor gathered within a dimly lit, wooded setting. Leaning into a gritty, desaturated aesthetic, the project utilizes live-action techniques to emphasize a tense narrative dynamic between the assembled characters. The color palette focuses on deep charcoal and cool blue tones to heighten the immersive atmosphere of the scene.
Style
Horizontal, Cinematic, Desaturated, Gritty
Background
Forest
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.