KFC: Origins
Brand
Date
Jun 2023
Description
KFC's Origins project is a commercial video that bridges the brand's contemporary presence with its historical identity. The narrative follows a staff member as he transitions from a modern restaurant setting into a vintage kitchen environment, anchoring the brand's fast-food heritage through cinematic framing. The execution utilizes atmospheric lighting to bridge these two periods, blending historical iconography with live-action technique.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Background
Café
Context
TVC / TV Commercial
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