KFC: Misunderstood
Brand
Date
Sep 2023
Description
KFC’s 'Misunderstood' campaign frames the launch of their unconventional fried chicken pizza through a series of historical vignettes. The spot draws parallels between culinary innovation and landmark inventions, showing early skeptics rejecting the wheel, the lightbulb, and the computer before the narrative settles on the final product. Produced by Easy Mondays, the film leans into cinematic storytelling to bridge the gap between historical comedy and modern kitchen preparation. The sequence utilizes live-action technique and humorous pacing to showcase the product's development against a backdrop of classic inventions.
Style
Humorous, Horizontal, Cinematic
Industries
Color
Pure White
Crimson
Charcoal
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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