KFC KFC × Sanrio just went too far…CAMERA toy?! 2025

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KFC partners with Sanrio for a promotional campaign featuring a limited-edition toy collection. The creative execution, managed by Dentsu Creative China, highlights two key merchandise pieces: a Hello Kitty digital camera toy with functional dual lenses and a Cinnamoroll-themed 600ml bus water bottle. The promotional video uses vibrant product shots set against a clean blue backdrop. The visuals incorporate playful motion graphics and UI illustration elements to demonstrate the camera’s digital interface and custom photo frames, leaning into a vertical format designed for high-engagement social platforms.