KFC
Icons
Brand
ProjectIcons
Date
Jun 2026
Description
The Icons campaign for KFC brings together a fast-paced exploration of brand-themed lifestyle and fandom. Produced by GREATERGOOD, the commercial features a series of vignettes centered on individuals interacting with brand-specific merchandise, ranging from apparel to home interiors. The project leans into a nostalgic yet modern aesthetic through cinematic grading and warm lighting. It utilizes live-action techniques to capture cultural expressions across various indoor and outdoor settings, framing the brand within a broader contemporary lifestyle context.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Fast Food
Color
Jet Black
Crimson
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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