KFC: Gambito De Pollo
Brand
Date
Nov 2024
Description
KFC brings a sense of high-stakes drama to its latest commercial, Gambito De Pollo. Produced by DOMO, the spot reimagines a traditional chess tournament by replacing standard game pieces with iconic menu items, including fried chicken, mashed potatoes, and biscuits. Employing cinematic live-action techniques, the campaign leans into a low-key chiaroscuro aesthetic. The lighting remains tight and focused on the players and their game boards, balancing a playful premise with an intense, strategic atmosphere captured in a controlled indoor setting.
Style
Horizontal, Action, Cinematic
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Scarlet
Context
TVC / TV Commercial
Associated creatives
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