Logo

KFC: Finger Lickin' Good

Brand
KFC
Date

Jun 2024

Description

KFC’s 'Finger Lickin' Good' campaign addresses the current limitations of AI image generation, leaning into the digital phenomenon of glitchy hand anatomy. The spot navigates the nuances of modern digital culture by presenting a satirical look at internet-generated visuals and their characteristic imperfections. Developed in collaboration with Leo Burnett Chicago, PXP, and PXP Studios, the project shifts between simulated social media interfaces and news articles. The narrative culminates in a deliberate play on the brand's heritage, featuring a manipulated portrait of Colonel Sanders. The production utilizes live-action technique and slow motion to deliver a polished, playful commentary on automated image creation.

Style

Horizontal, Commercial, playful, Polished

Techniques

Slow motion

Industries
Fast Food
Color
Jet Black
Pure White
Background

Black Seamless

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by