KFC
Finger Lickin’ Fourth
Brand
ProjectFinger Lickin’ Fourth
Date
Jun 2026
Description
KFC launches the Finger Lickin’ Fourth campaign, a live-action commercial spot featuring Johnny Knoxville. The film highlights the brand's association with the holiday through a minimalist outdoor setting, utilizing natural light to frame the product. Developed by agency Highdive, the project leans into a warm visual aesthetic. Production was managed by magna studios UK, with VFX and post-production handled by Almost Gold, and sound design provided by Another Country and Max Cooper.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Fast Food
Color
Crimson
Pure White
Background
Park
Context
TVC / TV Commercial
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