KFC: Finger Lickin’ Fourth
Brand
Date
Jun 2026
Description
KFC launches the Finger Lickin’ Fourth campaign, a fast food commercial featuring Johnny Knoxville. The spot leans into a minimalist outdoor aesthetic, utilizing natural light to capture the entertainer at a wooden desk in a sprawling, grassy landscape. The production, handled by Magna Studios UK with agency support from Highdive, balances a dry, character-focused performance with live-action techniques. The narrative centers on the brand's signature product set against a warm, sun-drenched horizon.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Fast Food
Color
Crimson
Pure White
Background
Park
Context
TVC / TV Commercial
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