KFC’s Fight for Last Bite campaign features TikTok creator Ken Lee in a fast-paced commercial directed toward a digital-first audience. The production highlights the subject’s signature speed and kinetic energy through dynamic editing and split-screen video collages.
Developed by McCann Worldgroup Romania and McCann Poland, the project leans into high-energy visuals, utilising kinetic typography and bold red graphics. The spot maintains an active, live-action technique to capture quick-cut movements that reflect a social media aesthetic.
