KFC: Fight for Last Bite
Brand
Date
Sep 2025
Description
KFC’s Fight for Last Bite campaign features TikTok creator Ken Lee in a fast-paced commercial directed toward a digital-first audience. The production highlights the subject’s signature speed and kinetic energy through dynamic editing and split-screen video collages. Developed by McCann Worldgroup Romania and McCann Poland, the project leans into high-energy visuals, utilising kinetic typography and bold red graphics. The spot maintains an active, live-action technique to capture quick-cut movements that reflect a social media aesthetic.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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