KFC
Feed Your Original
Brand
ProjectFeed Your Original
Date
Jan 2026
Description
KFC’s 'Feed Your Original' campaign serves as a spotlight on the intersection of academic dedication and everyday comfort. Developed by Ogilvy Johannesburg, the commercial film observes students navigating their studies within the personal, quiet confines of their apartments. Captured through a warm, live-action technique, the production highlights the domestic environments that host these intimate, late-night study sessions. The film leans into authentic, character-focused moments, pairing the rhythm of scholarly work with the presence of food in a grounded, relatable context.
Style
Horizontal, Commercial, Warm
Industries
Fast Food
Color
Jet Black
Camel
Background
Living Room
Context
TVC / TV Commercial
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