KFC: Feed Your Original
Brand
Date
Jan 2026
Description
KFC's 'Feed Your Original' campaign serves as a domestic-focused commercial effort, highlighting late-night study sessions and moments of respite for students. Produced by Romance Films with creative oversight from Ogilvy Johannesburg, the project captures intimate character vignettes within warm, apartment-based settings. Utilizing live-action techniques, the cinematography emphasizes the textures of a lived-in environment through soft, ambient indoor lighting. The narrative focus remains on the intersection of academic life and comfort, grounding the fast food brand in relatable, everyday scenarios.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Camel
Background
Living Room
Context
TVC / TV Commercial
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