Drip
ProjectDrip
Date
Jul 2026
Description
KFC's Drip campaign leans into a high-energy aesthetic, combining live-action technique with precise VFX to highlight the product. The commercial features dynamic movement against an outdoor residential backdrop, capturing two men in a sequence of athletic jumps and turns. Interspersed with these action scenes are detailed food close-ups, focusing on the textures of the chicken, bacon, and signature barbecue sauce. The project utilizes natural light and a clean, warm color palette to maintain focus on the product and the choreography of the talent.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light, VFX / visual effects
Industries
Fast Food
Color
Beige
Crimson
Lemon
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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