KFC: Double Down
Brand
Date
May 2023
Description
KFC brings the Double Down back to the spotlight in this fast food campaign, developed in collaboration with agency partners at MullenLowe US. The spot leans into a domestic setting, featuring a live-action technique that frames the product within the comfort of a casual living room environment. Throughout the commercial, the narrative pairs a product-focused approach with a playful graphic sequence. By integrating a humorous weather forecast background, the creative team shifts the focus toward a warm aesthetic, highlighting the sandwich with direct, candid framing.
Style
Horizontal, Commercial, Warm
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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