KFC launches the 'Crunchmaster - Huh?!' campaign, a series of spots highlighting the brand's latest wrap offering. The narrative focuses on the immediate, vocal reactions of colleagues in an office setting as they witness the product in action.
Developed by agency Ogilvy with production by Carbon Films and post-production by Black Ginger, the project utilizes live-action technique and clean commercial lighting to frame the product within everyday workplace environments.
