KFC: "Colonel Snowman" Dir. Cut
Brand
Date
Aug 2025
Description
KFC brings holiday warmth to the small screen with 'Colonel Snowman', a festive commercial centered on a unique, snow-sculpted tribute to the brand's founder. Set against a quiet, snow-covered suburban backdrop, the narrative follows a family as they discover the ephemeral figure before moving inside for a holiday meal. Directed as a cinematic live-action piece, the spot utilizes golden hour lighting and string-lit exteriors to establish a cozy, winter atmosphere. Perpetual Motion provides the supporting music and sound design, grounding the minimalist visual approach in a familiar seasonal tone.
Style
Horizontal, Cinematic, Minimalist, Golden Hour
Industries
Event
Christmas
Color
Pure White
Crimson
Background
House
Context
TVC / TV Commercial
Associated creatives
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