KFC’s Chicken Rich campaign features a series of live-action commercial spots that lean into a stylized, suburban aesthetic. The creative captures two men enjoying chicken sandwiches on a green lawn, flanked by white Colonel Sanders statues set upon pedestals.
Produced by ROMEO, the project utilizes quick cuts and textured overlays to maintain a brisk pace. The execution focuses on a warm, outdoor lighting palette to frame the meal against the casual, exterior setting.
