KFC

Jun 2026

KFC presents 'Boxful,' a campaign that frames the $5 meal range through a high-concept, scientific lens. The project leans into a minimalist, cinematic aesthetic, moving away from traditional food advertising to center the narrative on a fictional, high-tech laboratory facility. Produced by Special Australia and Anastasia Castell, with sound design from Trailer Media, the film features technicians navigating a sterile environment of curved architecture and containment chambers. The execution relies on live-action techniques and dramatic lighting to highlight the testing process of the meal boxes, creating a distinct visual departure for the brand within the fast food industry.

Horizontal, Cinematic, Clean, Minimalist

Fast Food

Office

TVC / TV Commercial