KFC: Big A** Wet Nap | Original Honey BBQ
Brand
Date
Oct 2025
Description
KFC debuts its original Honey BBQ chicken with a focus on the tactile, messy experience of the meal. The campaign highlights the product alongside an oversized wet nap, leaning into the contrast between the saucy, glazed chicken and the convenience of at-home delivery. Developed by agency Highdive with production by Reset, the commercial utilizes saturated food cinematography and polished live-action techniques. The narrative follows a delivery journey from the kitchen to a residential doorstep, emphasizing the bold, smoky flavors of the meal.
Style
Horizontal, Commercial, Saturated, Polished
Industries
Color
Off-White
Jet Black
Background
House
Context
TVC / TV Commercial
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