KFC
Big A** Wet Nap
Brand
ProjectBig A** Wet Nap
Date
Apr 2026
Description
KFC highlights the return of its honey barbecue chicken in this commercial, which pairs the saucy product launch with a humorous focus on an oversized wet napkin. The spot documents a suburban delivery interaction, cutting between the arrival of the meal and tight, clean close-ups of the glaze-coated chicken pieces. The project leans into a lighthearted tone, utilizing live-action technique and professional sound design to emphasize the experience of the food. Heavy Duty Projects provided the music and sound for the campaign.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Fast Food
Background
House
Context
TVC / TV Commercial
Associated creatives
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