Kenzo
A minimalist interpretation of the boke flower
Brand
Date
May 2024
Description
Kenzo presents a minimalist exploration of the house's signature boke flower through this editorial campaign. Shot by photographer Antoine Harinthe, the visuals center on a clean, controlled aesthetic, utilizing a neutral gradient backdrop to emphasize the technical details of the apparel. Creative direction by Nigo shapes the series, which features fashion styling by Patrick Welde. The imagery, defined by its desaturated palette and low-key lighting, focuses on structured silhouettes and distinct floral emblems. The production also includes hair styling by Alexander Soltermann and makeup artistry by Mayumi Oda, captured in a studio setting.
Style
Editorial, Vertical, Desaturated
Industries
Luxury Fashion Houses
Color
Jet Black
Context
Advertising Campaign
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