Kenzo: A minimalist interpretation of the boke flower

May 2024

Kenzo’s latest fashion campaign centers on a minimalist exploration of the house’s signature boke flower motif. Creative director Nigo leads the visual identity for the luxury fashion house, working alongside photographer Antoine Harinthe to distill the collection’s focus into clean, studio-based portraiture. The campaign leans into a desaturated palette to highlight the graphic details of the apparel, including quilted textures and distinct floral embroidery. Styling by Patrick Welde emphasizes the garments’ structure, paired with hair styling by Alexander Soltermann and makeup artistry by Mayumi Oda. The imagery utilises a vertical editorial format, employing soft, directional natural light and chiaroscuro techniques to establish a stark, controlled aesthetic across the series.

Editorial, Vertical, Desaturated

Advertising Campaign