Kent County Council: Fostering
Brand
Date
Feb 2025
Description
Kent County Council’s Fostering campaign utilises expressive, character-led animation to highlight the personal impact of welcoming a child into a new home environment. The creative approach centres on everyday moments, from shared games in the living room to cooking together in the kitchen, grounding the narrative in relatable domestic experiences. Developed in collaboration with AdSmart from Sky, the project employs clean linework and vibrant flat colours. This graphic aesthetic and warm lighting palette create an accessible tone for the public awareness messaging, supported by a vertical format designed for high-engagement viewing.
Style
Vertical, Commercial, Graphic
Techniques
Animation
Industries
Context
Brand Film / Corporate Video
Associated creatives
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