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Kent County Council: Fostering

Date

Feb 2025

Description

Kent County Council’s Fostering campaign utilizes a narrative-driven approach to share the experience of children transitioning into foster care. Through digital illustration, the film documents the shift from isolation in a quiet, domestic space to the security of shared family life. The project leans into expressive character design and a clean aesthetic to communicate themes of stability and support. Creative production for this public awareness piece was handled by AdSmart from Sky.

Style

Documentary, Horizontal, Clean

Techniques

Animation

Context

Advertising Campaign

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