Under Armour’s 'Let Them Talk' campaign spotlights basketball athlete Kelsey Plum, focusing on the intensity of her training sessions. Set within a basketball arena, the film juxtaposes Plum’s athleticism with the audible commentary of critics observing from the bleachers.
Directed by Turner Brothers with production by Invisible Collective, the commercial utilizes cinematic interior framing and natural lighting. The narrative highlights the athlete's focus amidst external noise, presented through live-action technique.
