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Brand
Under Armour
ProjectKelsey Plum "Let Them Talk"

Under Armour Kelsey Plum "Let Them Talk" 2026

Associated creatives

Invisible Collective
Invisible CollectiveProduction
Turner Brothers
Turner BrothersDirector

Tags

kelsey plumbasketball playerkelsey plum playing basketballbasketball player dribblingbasketball player shootingfemale athlete training

Description

This video advertisement for Under Armour titled Let Them Talk features basketball star Kelsey Plum training intensely on a court. Throughout the session, various critics, podcasters, and interviewers sit in the gymnasium bleachers, offering commentary on her skills. The production combines dynamic sports action with cinematic interior framing and natural lighting inside a hardwood basketball arena. Directed by Turner Brothers and produced by Invisible Collective, the piece highlights the dedication of a top athlete against a background of unsolicited opinions.