The Summer 2024 Collab between KFC and KD brings a domestic focus to the quick-service category, centring on the culinary preparation of macaroni and cheese. Through a cinematic lens, the film leans into high-detail close-ups of the cooking process, from boiling pasta to the integration of secret ingredients, set within a residential kitchen environment.
The project features direction by Nimiopere with creative input from agencies Courage and Zeno Group. Technical execution relies on live-action techniques and warm, textural lighting to ground the collaboration in an intimate, home-cooked aesthetic.
