KD, KFC: Summer 2024 Collab
Date
Aug 2024
Description
The Summer 2024 Collab between KFC and KD brings a domestic focus to the quick-service category, centring on the culinary preparation of macaroni and cheese. Through a cinematic lens, the film leans into high-detail close-ups of the cooking process, from boiling pasta to the integration of secret ingredients, set within a residential kitchen environment. The project features direction by Nimiopere with creative input from agencies Courage and Zeno Group. Technical execution relies on live-action techniques and warm, textural lighting to ground the collaboration in an intimate, home-cooked aesthetic.
Style
Horizontal, Cinematic, Warm
Industries
Color
Golden Yellow
Pure White
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
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