Gatorade showcases the discipline of professional basketball player Juju Watkins in this latest sports campaign. Directed by Samuel Villegas, the film highlights athletic training and individual focus on an outdoor court.
The project channels a documentary aesthetic, utilizing a monochrome palette and analogue film texture. Dynamic framing captures high-energy drills alongside quiet moments of preparation, emphasizing the raw nature of the performance. Production was handled by Not Normal Films.
