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Gatorade Dream Big 2025

About

Gatorade explores the nature of athletic ambition in 'Dream Big,' a commercial campaign spanning multiple sports disciplines. The narrative contrasts the quiet focus of individual preparation with the high-energy intensity of professional competition on the field and the court. Produced with ISLA BUENOS AIRES, the piece utilizes a cinematic approach defined by handheld camera movement and dramatic lighting. The visual language leans into a desaturated palette with warm highlights, incorporating natural light and analogue film aesthetics to ground the athletic subjects in their respective training environments.

Brand

Gatorade

Credits

ISLA BUENOS AIRES
Agency / Creative
Reino
Post Production / VFX
Primo Content
Post Production / VFX
Primo Content
Production

Industries

Basketball

Styles

HorizontalCinematicDesaturatedWarm

Techniques

Analogue / filmNatural light
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