Gatorade
Dream Big
Brand
ProjectDream Big
Date
Mar 2025
Description
Gatorade explores the nature of athletic ambition in 'Dream Big,' a commercial campaign spanning multiple sports disciplines. The narrative contrasts the quiet focus of individual preparation with the high-energy intensity of professional competition on the field and the court. Produced with ISLA BUENOS AIRES, the piece utilizes a cinematic approach defined by handheld camera movement and dramatic lighting. The visual language leans into a desaturated palette with warm highlights, incorporating natural light and analogue film aesthetics to ground the athletic subjects in their respective training environments.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film, Natural light
Industries
Basketball
Background
Sports Venue
Context
TVC / TV Commercial
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