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Gatorade Jayson Tatum (Original Music & Sound Design) 2025

About

Gatorade presents a high-energy commercial spot featuring professional basketball player Jayson Tatum. The film blends live-action technique with layered graphic interfaces to simulate a digital gaming environment, set against the backdrop of an indoor basketball court. Directed by the team at TBWA Chiat Day LA, the visual narrative utilizes dynamic camera tracking to move between tight character close-ups and wide court perspectives. The aesthetic is defined by cool blue lighting contrasted with vibrant red and orange VFX accents, supported by original music and sound design from The Crystal Creative.

Brand

Gatorade

Credits

The Crystal Creative
Music / Sound
TBWA Chiat Day LA
Agency / Creative

Industries

Beverages

Styles

HorizontalCommercialGraphic

Techniques

VFX / visual effects
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