Joules
A Woodland Tale
Brand
ProjectA Woodland Tale
Date
Jan 2025
Description
Joules presents A Woodland Tale, an animated brand campaign that leans into a whimsical aesthetic. Produced by Studio AKA, the project utilises watercolour techniques to bring its winter narrative to life through textured, hand-crafted visuals. The animation features a sequence of snowy vignettes, from a woodpecker at a tree trunk to characters navigating a winter landscape. Studio AKA managed the production, post-production, and sound design, resulting in a minimalist and nostalgic cinematic experience.
Style
Horizontal, Cinematic, Minimalist, Nostalgic
Techniques
Animation, Watercolour
Industries
High Street Fashion
Context
TVC / TV Commercial
Associated creatives
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