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Joules

A Woodland Tale
Brand
Date

Jan 2025

Description

Joules presents A Woodland Tale, an animated brand campaign that leans into a whimsical aesthetic. Produced by Studio AKA, the project utilises watercolour techniques to bring its winter narrative to life through textured, hand-crafted visuals. The animation features a sequence of snowy vignettes, from a woodpecker at a tree trunk to characters navigating a winter landscape. Studio AKA managed the production, post-production, and sound design, resulting in a minimalist and nostalgic cinematic experience.

Style

Horizontal, Cinematic, Minimalist, Nostalgic

Techniques

Animation, Watercolour

Industries

High Street Fashion

Context

TVC / TV Commercial

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