Jimmy Choo

Mar 2026

For The Reveal, Jimmy Choo’s 2026 eyewear collection campaign, the brand leans into a sharp, architectural vision of luxury that feels both timeless and aggressively modern. Captured through the lens of photographer Mark Kean, the project strips away extraneous detail to focus on the interplay between form, shadow, and texture. With creative direction from Kerry Haynes and Sandra Choi, the visuals utilize a stark, minimalist aesthetic to elevate the eyewear as the definitive accessory of the season. Model Rayssa Medeiros anchors the editorial portrait series, moving between cinematic, low-key chiaroscuro lighting and crisp, studio strobe setups that highlight the structural integrity of the frames. Styling by Vanessa Coyle complements the polished hardware with oversized leather jackets and structured blazers, creating a high-contrast palette that grounds the collection in a refined, fashion-forward context. The work relies on the precise balance of natural light and controlled studio environments to emphasize the material quality of the black-and-white silhouettes. By blending the precision of commercial product photography with the storytelling capabilities of editorial portraiture, the campaign effectively constructs a narrative of mystery and confidence. Every frame—from the close-up, angular profiles to the obscured gaze of the subject—reaffirms the label's commitment to clean, intentional composition. It is a masterclass in modern luxury marketing, where the strength of the visual language does the heavy lifting, cementing Jimmy Choo’s status at the intersection of high fashion and technical design.

Editorial, Editorial, Editorial, Vertical, Vertical, Editorial, Vertical, Vertical

Studio strobe, Studio strobe, Studio strobe, Studio strobe

Eyewear, Eyewear, Eyewear, Eyewear, Eyewear, Fashion, Fashion, Fashion, Fashion, Fashion