Jimmy Choo
Spring 2026 Ad Campaign
Jan 2026
The Jimmy Choo Spring 2026 ad campaign captures a study in contrast, juxtaposing the raw, brutalist architecture of London’s Barbican Centre with lush, oversized botanical installations. Under the creative direction of Sandra Choi, the campaign leans into a sophisticated editorial aesthetic, utilizing soft, natural light to emphasize the rich textures of the collection’s footwear and handbags against the backdrop of textured concrete, dark brick, and warm tiling. Photographer and videographer Quentin de Briey delivers a series of vertical portraits and cinematic sequences that highlight the interplay between structured luxury design and organic elements. Stylist Jane How anchors the imagery with a mix of polished and casual ensembles, further accented by the surreal set design of Ibby Njoya. The result is a clean, earthy visual narrative that balances refined accessory craftsmanship with a grounded, architectural atmosphere.
Editorial, Vertical
Natural light
Advertising Campaign
