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·Spring 2026 Ad Campaign

Model Kiki Willems leaning against massive concrete pillars at the Barbican Centre for Jimmy Choo Spring 2026 Ad Campaign

Close-up of blue jeans and brown crocodile-embossed loafers standing on a ledge next to large tropical leaves.

Model Kiki Willems in denim jacket and jeans seated in a tubular chair before brick wall and giant floral installations

Kiki Willems posing on concrete stairs with plants outside brutalist architecture for Jimmy Choo

Model wearing denim shirt and holding a tan handbag with stud details against lush foliage and oversized floral backdrop

Model wearing light blue slingback pumps with floral embellishments standing on a tiled brick floor in a campaign for Jimmy Choo.

Model wearing grey pointed-toe flats with black bow lacing standing against a dark tiled wall and paved floor.

Model Kiki Willems crouches in a glossy plum garment near a large white flower sculpture for Jimmy Choo.

Kiki Willems in a red leather dress and grey heels crouching against a tiled brick wall for Jimmy Choo.

Model Kiki Willems wearing a plum glossy coat holding a mint handbag by Jimmy Choo in Spring 2026 Ad Campaign.

Model wearing a giant pale yellow flower headpiece, red skirt, and heels against a dark tiled wall for Jimmy Choo.

Close-up of black leather boots with gold buckles worn by a model against a textured tiled floor and textured wall

Model Kiki Willems in a red dress holding a grey handbag against a tiled wall for Jimmy Choo Spring 2026

Model Kiki Willems sitting in a recessed window opening wearing a brown jacket and black boots for Jimmy Choo.

Large cream-colored paper flower sculpture set against a textured dark background for Jimmy Choo.

Close-up of a model wearing yellow lace sneakers against a brown tiled floor for Jimmy Choo Spring 2026 ad campaign.

Model Kiki Willems crouches before a large cream floral sculpture for the Jimmy Choo campaign, shot by Quentin de Briey.

Model wearing grey long-sleeve shirt and cream skirt holding pale handbag amidst lush green tropical foliage.

Close-up of pink lace high heels with gold toe caps worn against a textured stone wall.

Model wearing black leather loafers, white crew socks, and denim shorts against a textured stone wall.

Jimmy Choo Spring 2026 Ad Campaign 2026

About

The Jimmy Choo Spring 2026 campaign juxtaposes the sharp, brutalist geometry of The Barbican Centre with organic, oversized floral installations. Through a series of editorial images and short-form video, the collection bridges the gap between refined luxury footwear and casual, modern styling. Creative direction by Sandra Choi leans into a contrast of textures, pairing glossy leather and metallic hardware with raw concrete, brick, and paper-art sculptures. Captured by Quentin de Briey, the work utilizes natural light and analogue film techniques to create a grounded, tactile atmosphere that highlights the season's handbags and shoes.