Jimmy Choo: Spring 2026 Ad Campaign
Brand
Date
Jan 2026
Description
The Jimmy Choo Spring 2026 campaign juxtaposes the sharp, brutalist geometry of The Barbican Centre with organic, oversized floral installations. Through a series of editorial images and short-form video, the collection bridges the gap between refined luxury footwear and casual, modern styling. Creative direction by Sandra Choi leans into a contrast of textures, pairing glossy leather and metallic hardware with raw concrete, brick, and paper-art sculptures. Captured by Quentin de Briey, the work utilizes natural light and analogue film techniques to create a grounded, tactile atmosphere that highlights the season's handbags and shoes.
Style
Editorial, Vertical
Techniques
Natural light
Context
Advertising Campaign
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