Jimmy Choo

Jan 2026

Jimmy Choo’s Les Fleurs collection campaign elegantly bridges the gap between high-fashion footwear and the delicate artistry of botanical design. Captured with a refined sensibility by photographer Quentin de Briey, the imagery leans into a soft, romantic narrative that highlights the craftsmanship inherent in the brand's latest stiletto silhouettes. Creative director Sandra Choi orchestrates a visual language where blush pink lace meets the structural precision of ornate metallic gold filigree toe caps, grounding the ethereal aesthetic against the raw, tactile backdrop of a light beige stone wall. The use of natural light is pivotal here, casting gentle shadows that emphasize the juxtaposition between the rough texture of the setting and the intricate, scalloped edges of the footwear. Styled by Jane How, the campaign features model Kiki Willems, who brings a composed sophistication to these editorial shots. By utilizing a macro lens, the creative team centers the focus on the deliberate material details, ensuring the shoes remain the undisputed protagonist. This project serves as a masterclass in commercial storytelling, utilizing vertical orientation to command attention while maintaining a sense of quiet, elevated luxury that feels both intimate and expansive. The result is a cohesive, highly polished presentation that captures the essence of luxury footwear through a lens of understated grace and meticulous textural balance.

Editorial, Commercial, Vertical

Macro, Natural light

Footwear, Fashion