Jimmy Choo

Mar 2026

The Jimmy Choo Bridal 2026 campaign masterfully balances the heritage of luxury footwear with a modern, rebellious energy, successfully repositioning the brand for a new generation of brides. Under the visionary guidance of creative directors Kerry Haynes and Sandra Choi, the campaign departs from traditional soft-focus wedding tropes, instead leaning into a sharp, high-fashion editorial aesthetic. Photographer Mark Kean captures the collection through a lens that prizes contrast, juxtaposing delicate crystal-embellished heels and sheer lace against raw textures like studio bathroom tiles and stark, monochromatic red backgrounds. The presence of model Gabbriette is pivotal to this shift; her visible tattoos and poised, intentional expressions inject a contemporary edge that complicates the traditional bridal narrative. Fashion editor Vanessa Coyle orchestrates a wardrobe that spans minimalist gowns and unexpected silhouettes, while hair stylist Ryan Mitchell and makeup artist Thom Walker maintain a clean, polished finish that ensures the accessories remain the protagonist. By utilizing cinematic lighting techniques ranging from soft beauty light to high-contrast chiaroscuro, the project achieves an elevated, commercial resonance. Whether featuring draped curtains or bold, saturated color palettes, the visual storytelling feels both timeless and current. This campaign serves as a sophisticated study in how to maintain brand identity while evolving the aesthetic to feel relevant, tactile, and strikingly fresh within the global luxury market.

Editorial, Editorial, Commercial, Commercial

Soft Light, Soft Light, Natural light, Natural light