Jimmy Choo

Mar 2026

The Jimmy Choo Bridal 2026 campaign masterfully balances the heritage of luxury footwear with a modern, rebellious energy, successfully repositioning the brand for a new generation of brides. Under the visionary guidance of creative directors Kerry Haynes and Sandra Choi, the campaign departs from traditional soft-focus wedding tropes, instead leaning into a sharp, high-fashion editorial aesthetic. Photographer Mark Kean captures the collection through a lens that prizes contrast, juxtaposing delicate crystal-embellished heels and sheer lace against raw textures like studio bathroom tiles and stark, monochromatic red backgrounds. The presence of model Gabbriette is pivotal to this shift; her visible tattoos and poised, intentional expressions inject a contemporary edge that complicates the traditional bridal narrative. Fashion editor Vanessa Coyle orchestrates a wardrobe that spans minimalist gowns and unexpected silhouettes, while hair stylist Ryan Mitchell and makeup artist Thom Walker maintain a clean, polished finish that ensures the accessories remain the protagonist. By utilizing cinematic lighting techniques ranging from soft beauty light to high-contrast chiaroscuro, the project achieves an elevated, commercial resonance. Whether featuring draped curtains or bold, saturated color palettes, the visual storytelling feels both timeless and current. This campaign serves as a sophisticated study in how to maintain brand identity while evolving the aesthetic to feel relevant, tactile, and strikingly fresh within the global luxury market.

Editorial, Vertical, Clean

Advertising Campaign