The Jil Sander+ Fall 2024 campaign highlights the brand's exploration of winter functionality, featuring layered textiles and tactile outerwear set against expansive, snow-covered landscapes. Shot by photographer Nikki McClarron with art direction by Heiko Keinath, the imagery prioritizes a minimalist aesthetic, allowing the collection’s voluminous silhouettes and earth-toned woolens to anchor the stark terrain.
Techniques such as desaturated color palettes and soft, natural light emphasize the collection's focus on material quality and structural form. Complementing the photography, the beauty aesthetic—led by hair stylist Daniela Magginetti and makeup artist Michiko Ikeda—maintains a clean, understated profile. The campaign, which also features model Junyeong Baek, presents a cohesive editorial vision for the label’s seasonal transition.
