Jil Sander

Nov 2024

The Jil Sander+ Fall 2024 campaign presents a minimalist exploration of winter attire, set against expansive, snow-dusted mountain landscapes. The imagery emphasizes tactile textures and voluminous silhouettes, ranging from quilted sage green outerwear and monochromatic knit ensembles to heavy striped wool blankets. Photographed by Nikki McClarron with art direction by Heiko Keinath, the campaign leans into a desaturated, earthy palette that harmonizes with the stark, overcast terrain. The aesthetic is defined by a clean, editorial approach to luxury fashion, utilizing natural light to highlight the intricate layering of the collection. Casting by Julia Lange, alongside hair styling by Daniela Magginetti and makeup by Michiko Ikeda, reinforces the understated, functional spirit of the collection. Featuring models Junyeong Baek and Mila van der Horst, the work prioritizes architectural forms and serene, cold atmospheres.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Snowfield

Advertising Campaign