Jil Sander: Japan

May 2025

Jil Sander presents a cinematic video campaign titled Japan, exploring the brand's aesthetic through atmospheric, live-action storytelling. Shot with a distinctive analogue film sensibility, the project utilizes Super 8 / 16mm techniques to ground the visuals in a tactile, high-contrast monochrome palette. The film traverses diverse settings, moving from the movement of city streets to the quiet stillness of traditional interiors. This production, realized in collaboration with Hest Inc and Consulate, channels a minimalist luxury fashion perspective through desaturated, vintage-inspired imagery.

Horizontal, Cinematic, Desaturated, Monochrome

Analogue / film, Super 8 / 16mm

Advertising Campaign