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Brand
Jil Sander
ProjectJil Sander+ Fall 2024 Ad Campaign
Model wearing a light cream textured jacket and carrying a black backpack against a red safety net

Jil Sander Jil Sander+ Fall 2024 Ad Campaign 2024

Associated creatives

Nikki McClarron
Nikki McClarronPhotographer
Heiko Keinath
Heiko KeinathArt Director
Daniela Magginetti
Daniela MagginettiHair Stylist
Michiko Ikeda
Michiko IkedaMakeup Artist
Julia Lange
Julia LangeCasting Director
Junyeong Baek
Junyeong BaekModel
Mila van der Horst
Mila van der HorstModel

Tags

man in cream jacketcream jacketjacketmodelasian manblack backpackbackpack

Description

This advertising campaign image for Jil Sander+ Fall 2024 features model Junyeong Baek standing outdoors against a large red safety net. The subject wears an off-white textured jacket over a grey layered garment and carries a prominent black backpack with metallic hardware details. The composition is captured from a low angle, emphasizing the clean architectural lines of the setting under a diffuse sky. Photography by Nikki McClarron with art direction by Heiko Keinath.